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Content Marketing is King for Construction!
The recent CMA webcast “Killer Construction Content” demonstrated that content is king! Content marketing is becoming foundational to a modern marketing program. Content supports such goals as...
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Social Media in Construction [INFOGRAPHIC]
In September 2012, the Construction Marketing Association conducted a national survey of construction professionals regarding their use of social media. The following questions were asked: 1. Do you...
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How to Be a Better Construction Marketer in 2013
In this time of New Year’s resolutions, why not set some goals for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion....
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